Telenor Group's Indian Mobile operation, Uninor has launched its mobile services in seven Indian telecom circles, making it the largest single day launch in the telecom history. On the first day of its service, Uninor will cover a footprint of close to 600 million people.UNINOR is a joint venture between Norway's telecom major TELENOR and Indian real estate major UNITECH, as Unitech Wireless.The company last week launched its 2G GSM service across seven circles in India. Telenor which hold 49% in Uninor, has received government approval to raise its stake to 67.25%. Uninor is targeting an 8% market share within the next two to three years nationally. The operator will be retailed at over 21,000 points of sale through close to 1000 executive distributors in the seven circles in the country.
TELENOR had earlier earmarked a capex of Rs. 15,500 crore for five years, but has trimmed its capital expenditure estimates by Rs. 3,500 crore, on the account of falling equipment cost. The Norwegian major has also projected that its Indian arm would suffer losses to the time of Rs.15,000 crore in the first five years of its operations in India. Unitech Wireless, home partner has raised Rs. 5000 crore, as bridge loan from SBI( State Bank of India), to fund the rollout of is operations in India.
Briefing Launch:
1. Uninor is the joint venture between Norway major Telenor and India's Unitech Wireless.
2. Uninor will rightly operate in seven circles of Indian telecom sector.
3. It is the largest single day launch in the telecom industry.
4. Leo Burnett has been appointed as the creative partner to design a communication approach to differentiate its brand.
5. Zenith Optimedia appointed as the media partner.
6. Unitech Wireless ties up the SBI for INR 5000 crore facility.
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