Monday, November 9, 2009

Bollywood selling rare diseases

Indian cinema has got a new recipe to sell. This formula is super hit and ruling the chart. Big budget to small every film movie is using this formula. Thus Hindi cinema is getting the 'tarka' of 'rare diseases ' to make it spicy.

These type of films are exposing the some hidden and rare kind of happening in the medical world. One thing is clear that the combination of medical science and imagining world of cinema is a new 'combo' and is the HIT formula for success.

NGOs and social workers are cheering the move which they say would result in an increase in the awareness and sensitivity among those who were ignorant of such diseases.

Bhool Bhulaiya(2007): A psychological thriller comedy horror film byPriyadarshan revolves around the a desease called Dissociative Identity Disorder, in which people lose his/her identity and behave like person who is in their imagination.
The film opened to a 85-95% response, which was the second best opening of the year after Partner. It was well-received by cinema-goers for its mild comedy and psychological horror and suspense.