Parle G is the oldest and most successful brand in its category. It is the largest selling biscuit brand in the world in terms of volume. Moreover with a competitive price of Rs. 4/93.5g it rule the market with 65% of market share. Today product of the day is- Parle G.
Category: Biscuits
Brand Company: Parle Products Private Limited.
Website: www.parleproducts.com
* The name "Parle G" is derived from the Indian railway station, Vile Parle, where Parle Production factory is based.
* The product has instant recognition by its iconic white and yellow wrapper with a young girl on it.
* Slogan: Company was always confused with its tag line or slogan. It has used "G for Genius" since 2004, but in 205-06 this has been changed to " Hindustan ke Takat" again in 2007 it got modified to "Do Genius".
* It is the largest selling biscuit in the world in terms of volumes.
* It is more than 55 years old brand.
* It commands good 65% market share in the domestic biscuit market.
* Parle G accounts for more than 50% of the company turnover.
* Parle Products Private Limited commands 40% market share in the 35 billion biscuit market in India.
* The Glucose biscuit category in India is estimated to be Rs. 15 billion.
No comments:
Post a Comment