Customer focus- a driving force

Marketing is a very flexible word. It can be organized or bundled into different type according to the approach or need. Depending on focus, it can be:
1. On the basis of customer focus
2. On the basis of product focus

In consumer driven approach, consumer wants are the drivers of all strategic marketing decisions. Before coming to any conclusion, consumer research, views and bridges are are made between the consumer and the product offered. Starting to end its consumer driven. Taking this approach into consideration also help companies to invest less in R&D.
The concept that the consumer is the only person qualified to specify what 'Quality' means! This leads to detailed analysis of who are the customers, what are there there needs, what are required(new) to the product/ services in best possible way to be innovative and more useful product in comparison to competitors, at last and very important how to keep our customers satisfied in the long run.

Parle G- Do Genius

Parle G is the oldest and most successful brand in its category. It is the largest selling biscuit brand in the world in terms of volume. Moreover with a competitive price of Rs. 4/93.5g it rule the market with 65% of market share. Today product of the day is- Parle G.
Category: Biscuits

Brand Company: Parle Products Private Limited.

Website: www.parleproducts.com

* The name "Parle G" is derived from the Indian railway station, Vile Parle, where Parle Production factory is based.

* The product has instant recognition by its iconic white and yellow wrapper with a young girl on it.

* Slogan: Company was always confused with its tag line or slogan. It has used "G for Genius" since 2004, but in 205-06 this has been changed to " Hindustan ke Takat" again in 2007 it got modified to "Do Genius".

* It is the largest selling biscuit in the world in terms of volumes.

* It is more than 55 years old brand.

* It commands good 65% market share in the domestic biscuit market.

* Parle G accounts for more than 50% of the company turnover.

* Parle Products Private Limited commands 40% market share in the 35 billion biscuit market in India.

* The Glucose biscuit category in India is estimated to be Rs. 15 billion.