Monday, November 3, 2008

Reva:First Electric Car(EV) of India


Reva, as a car can be described as small, environmental friendly, cost effective, no parking tension and at last but not least a perfect driving component with your loved one.
Reva is India's first Electric Battery Operated Car. It was designed keeping in mind the need for the decrease of the pollution levels of the cities. Reva was introduced in India in 2001. Reva has received certification from (ARAI) Automotive Research Association of India and EEC (European Economic Community), which has led to the export of Reva's to UK. Reva has a life span of about 40,000 km and its running cost is approximately 40 paise per kilometer. Reva has the best safety features as well according to world standards of today. Reva offers you a wide variety of colors to choose from it's over 2000 shades and it can be customized as well.
Car description:
Manufacturer: REVA Electric Car Company
Door: 2 door hatchback
Fully automatic: no clutch, no gear
Tubeless tyres
Cost only 40paise/ km (company estimation)
Easy to use
Energy absorbing bumpers
Rear foldable seats
Payload: 227-240 kg
Top Speed: 80 km/h
Charge time: 100% in 8 hr
Length: 2.6 m
Width: 1.3 m
Height: 1.5 m

Future:
By 2009, high performance lithium-ion batteries are expected to be available for the latest model. A lithium- ion battery offers quick charging and will offer great speed. The anticipated new range for REVA with lithium- ion batteries is expected to be 112 km or more. With increase in oil prices and market financial crisis it seems to increase in the popularity of Reva. Also increase in the demand of cars in India day by day seems to be good for automobile industry.

Reva’s Investors profile
1. Global Environment Fund:
GEF was founded in 1990 by Dr. Jeffrey Leonard, President and CEO, and John Earhart, Chairman of the Board, on the principle that capital deployed with a disciplined approach in specific sectors can bring significant improvements to the environment and quality of life throughout the world. GEF has grown to be one of the premier global private equity groups investing in the environment. In recent years, the GEF investment team has completed more than 30 private equity or early-stage technology investments in businesses operating in a broad array of economic sectors and in all of the world’s major geographical regions. The Global Environment Fund (GEF) invests in businesses around the world that provide cost-effective solutions to environmental and energy challenges. The firm manages private equity dedicated to clean technology, emerging markets, and sustainable forestry, with approximately $1 billion in aggregate capital under management. GEF’s investors include prominent endowments, foundations, family offices, and pension funds.
The team invests in emerging markets across the globe, with a special emphasis on China, India, Brazil, Turkey, Mexico, South Africa, Southeast Asia, and Eastern Europe. GEF has a strong local and international support all over the world, in which YES Bank, Mumbai participate from India side.
2. Draper Fisher Jurvetson:
Draper Fisher Jurvetson (DFJ) is a venture capital firm based in Menlo Park, California with affiliate offices in more than 30 cities around the world and over $4.5 billion in capital commitments. Since its founding in 1985, DFJ has been proud to back over 500 companies across many sectors including such industry changing successes such as Hotmail (acquired by MSFT), Baidu (BIDU), Skype (acquired by EBAY), United Online (UNTD), Overture (acquired by YHOO), Athenahealth (ATHN), EnerNOC (ENOC), TicketsNow (acquired by TicketMaster), Feedburner (acquired by Google), Interwoven (IWOV), Four11 (acquired by YHOO), Parametric (PMTC), and Digidesign (acquired by AVID).
Official website of DFJ has everything for everyone. Weather you are enterprenuer, journalist or a job seeker, DFJ fulfills everyone's dream. If someone has a Business Plan, they can submit to DFJ to backup them. DFJ backs extraordinary entrepreneurs everywhere who set out to change the world.

Conclusion:
Thus Reva is like a dream comes true, especially for Chetan Maini. With present capacity of 6000/ yearly, company decides to expand its production capacity to 60,000. Company is also deciding to expand recently towards east India. Reva is getting huge incentives outside India in comparison to its home country. In Britain and Norway it sells as a G-Wiz, and is exempt from parking fees and road taxes. Japan gives a subsidy for electric car users while France waives taxes on electricity used to charge the car. So India should care its born and should take initiatives to promote it.

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