Monte Carlo is an Indian brand owned by Oswal Woolen Mills. It is a flagship company of the Rs. 2000 crore Nahar Group, which is an industrial conglomerate with a diversified portfolio that include spinning, knitting, fabric processing, hosiery garments, knitwear, finance and infrastructure. The company's infrastructural base include six factories with 10,000 employees. Other well known brand under this flag is Cotton County. Monte Carlo ~ It's the way you make me feel
New product launch:
1. Alpha ~ Women are miracle of divine contradictions
2. Canterbury ~ Anywhere is a paradise; its up to you.
Features and facility on company's website: 1. Online shopping facility. 2. Privilege club membership facility. 3. E- catalogue on request. 4. Dressing and Shopping tips. 5. Facility for choosing career in the company.
Indian cinema has got a new recipe to sell. This formula is super hit and ruling the chart. Big budget to small every film movie is using this formula. Thus Hindi cinema is getting the 'tarka' of 'rare diseases ' to make it spicy.
These type of films are exposing the some hidden and rare kind of happening in the medical world. One thing is clear that the combination of medical science and imagining world of cinema is a new 'combo' and is the HIT formula for success.
NGOs and social workers are cheering the move which they say would result in an increase in the awareness and sensitivity among those who were ignorant of such diseases.
Bhool Bhulaiya(2007): A psychological thrillercomedy horror film byPriyadarshan revolves around the a desease called Dissociative Identity Disorder, in which people lose his/her identity and behave like person who is in their imagination. The film opened to a 85-95% response, which was the second best opening of the year after Partner. It was well-received by cinema-goers for its mild comedy and psychological horror and suspense.
Marketing is a very flexible word. It can be organized or bundled into different type according to the approach or need. Depending on focus, it can be: 1. On the basis of customer focus 2. On the basis of product focus
In consumer driven approach, consumer wants are the drivers of all strategic marketing decisions. Before coming to any conclusion, consumer research, views and bridges are are made between the consumer and the product offered. Starting to end its consumer driven. Taking this approach into consideration also help companies to invest less in R&D. The concept that the consumer is the only person qualified to specify what 'Quality' means! This leads to detailed analysis of who are the customers, what are there there needs, what are required(new) to the product/ services in best possible way to be innovative and more useful product in comparison to competitors, at last and very important how to keep our customers satisfied in the long run.
Parle G is the oldest and most successful brand in its category. It is the largest selling biscuit brand in the world in terms of volume. Moreover with a competitive price of Rs. 4/93.5g it rule the market with 65% of market share. Today product of the day is- Parle G. Category: Biscuits
* The name "Parle G" is derived from the Indian railway station, Vile Parle, where Parle Production factory is based.
* The product has instant recognition by its iconic white and yellow wrapper with a young girl on it.
* Slogan: Company was always confused with its tag line or slogan. It has used "G for Genius" since 2004, but in 205-06 this has been changed to " Hindustan ke Takat" again in 2007 it got modified to "Do Genius".
* It is the largest selling biscuit in the world in terms of volumes.
* It is more than 55 years old brand.
* It commands good 65% market share in the domestic biscuit market.
* Parle G accounts for more than 50% of the company turnover.
* Parle Products Private Limited commands 40% market share in the 35 billion biscuit market in India.
* The Glucose biscuit category in India is estimated to be Rs. 15 billion.
First thing first! Earn profits no matter what medium you choose. In the time period of recession and instability every capitalists is searching for the ‘cheap and best’ mode. Web 2.0 (I am not going to deal with technical terms but one thing I can say it is a present platform of internet that has revolutionized the entire world!) was last is accepted as the most preferred way to reach the customers under limited resources. Internet penetration may be abysmal but the gaining popularity of ‘social networking sites among the youth is prompting companies to ‘log in’ and gain to support themselves.
The numbers are also very promising; India Online Report tags the Internet population in the nation between 49-50 million, with nearly 15-35 age group. This not ends here; many small and big players are also setting up online stores to accelerate their sale. At present there are about 23 million social networking sites users in India, out of which orkut stands first on victory stand with 12.8 million users, followed by facebook, bharatstudent and others.
Sites
2007
2008
Orkut
7.1mn
12.8mn
Facebook
1.6mn
4.04mn
Bharatstudent
1.7mn
3.26mn
Fropper
0.256mn
0.248mn
Bigadda
0.515mn
0.385mn
Source: comSource, a global leader in measuring the digital world
www.socialize.com- launching a brand
Richard Branson, owner virgin brand though decided to fling himself from a 5 star hotel of Mumbai to announce the launch of virgin mobile in India, earlier in 2008 but his CEO, Prasad Narasimhan got the pulse of the market and dedicated himselftowards social networking galaxy. According to him to get a grip of tastes and preferences of young Indian consumers! Virgin’s Think Hatke tagline was an obvious result. Conversations, contests and communities on portals like orkut, facebook etc were just few among the different ways that the ionic brand is building the resonance around its brand. Virgin has 10 different communities on orkut with 3124 members at present. Twitter even has a Think Hatke ID. Now company is not only preparing to pilot its ad campaign but also deciding to jump start their sales via e-commerce .
Till now company has not got the satisfactory results but the system and the means of communication is Hatke and it will help the company in the coming days.
www.socialize.com- election campaign
In India, the forthcoming general assembly elections have seen many local politicians follow Obama's footsteps, and the Internet is poised to play a larger role in these elections--to held in five phases on Apr. 16, 23 and 30, as well as May 7 and 13.
With nearly 700 million people eligible to cast their votes, political parties are busy wooing first-time voters and the country's tech-savvy middle class. Indian politicians have turned to YouTube, Facebook, Orkut, podcasts, live chats, Twitter and other Web 2.0 tools, to reach out to the electorate.
Bharatiya Janata Party's (BJP) octogenarian prime ministerial candidate, L. K. Advani, is reaching out to youths through live chats and his Web site(blog.lkadvani.in). Advani is also on Facebook, Orkut and YouTube, while his colleague and Gujarat chief minister Narendra Modi, uses tools such as podcasts, Twitter, Google SMS and widgets.
Supporters have also created groups on social networking sites such as Facebook and Orkut, to rally voters. Ruling party Indian National Congress' youth wing leader, Rahul Gandhi, for instance, currently has over 3,000 supporters on Facebook. Several politicians are also on Twitter, including Congress' S. M. Krishna and BJP's V K Malhotra.
The country's largest opposition party, BJP is undoubtedly the most active on cyberspace, and has banner ads--spouting "Advani for PM" messages--running on a plethora of Web sites.
The Internet, however, provides a way to appeal to the youth. Over half of India's 1.15 billion population is younger than 25 years, and 50 million new voters are estimated to have entered the electorate since 2004. Many first-time voters are likely to be connected via Internet and mobile phones.
www.socialize.com- eye on India
India is being heavily wooed by the giants of the internet, with both YouTube and MySpace having just set up dedicated Indian sites.
But both sides have the same audience firmly in their sights - young, internet-savvy Indians. Compared with the West, internet take-up in the subcontinent is not high but capitalists are taking it as a matter of investment. If we take infrastructure for instance, a huge investment was made in this field which it is paying now! YouTube has signed up a string of local media partners to put their content online - from Bollywood producers to Institutes of Technology.
In the meantime, internet users in India may have something of a golden age to look forward to.
Companies are falling over themselves to highlight what they can do for India, not what India can do for them.
All this competition will ensure that home-grown sites keep innovating - while the deep pockets of both YouTube and MySpace will mean more choice for web-surfers.
Yahoo! Geocities is on the way towards close door. Geo –cities, a free website building service owned by yahoo.com is closing on October 26,2009. It means the whole time and money that you have dedicated for yearsat improving your site will be in hell at just one click! So, either you loose every thing or take a mid way.
If you'd like to move your web site, or save the images and other files you've posted online, you need to act now by choosing one of the following options:
1.Move your website to paid web hosts: There are many web hosting companies who will host your valuable sites at very comparative rates. Yahoo itself has announced the hosting offer at Rs 200/month for a year. You may also choose from the list like rediff, google and many others small and big players of hosting industry.
2.Download your files to your computer: If you are confused right now about what to do then don’t worry you may choose to be neutral right now by saving your files to your hard disk at a specified location.
But whatever you want to do, do it fast because countdown begins!
Background: In the wake of the Bhopal Gas Tragedy, the Government of India enacted the Environment (Protection) Act 1986 under Article 253 of the Constitution. The purpose of the Act is to implement the decisions of the UN Conference on Human Environment of 1972. The Act is an umbrella legislation designed to provide a framework for Central Government coordination of the activities of various Central and State authorities established under previous laws such as the Water Act and the Air Act. Definitions: Meaning of different words used under this Act are-
(a) "environment" includes water, air and land and the inter- relationship which exists among and between water, air and land, and human beings, other living creatures, plants, micro-organism and property;
(b) "environmental pollutant" means any solid, liquid or gaseous substance present in such concentration as may be, or tend to be, injurious to environment;
(c) "environmental pollution" means the presence in the environment of any environmental pollutant;
(d) "handling", in relation to any substance, means the manufacture, processing, treatment, package, storage, transportation, use, collection, destruction, conversion, offering for sale, transfer or the like of such substance;
(e) "hazardous substance" means any substance or preparation which, by reason of its chemical or physico-chemical properties or handling, is liable to cause harm to human beings, other living creatures, plant, micro-organism, property or the environment;
(f) "occupier", in relation to any factory or premises, means a person who has, control over the affairs of the factory or the premises and includes in relation to any substance, the person in possession of the substance;
(g) "prescribed" means prescribed by rules made under this Act.
